Why is a Pricing Expert part of a Brand Consultancy?
You might be asking yourself why is a pricing expert part of a brand consultancy? We ask a few questions to pricing expert...
Interview with Janene Liston
New store from @IKEA Group with no parking.
"The concept focuses on the current megatrends and takes into account the dramatically changed shopping behavior as well as a...
Gallery days to keep you balanced
Will you be making new year's resolutions in January? Or maybe you already have. Most of us will be attempting to find more...
Article by Ana Grigorovici
Here goes a sum up of the insightful episode about trends from the @Firespring podcast: 7 key trends 2020 that support purpose.
A holiday without my phone
While we get “digital dopamine”, which is instantly rewarding, we are losing the capability to connect in person.
Article by Baptiste Azais
The @hallmark story: a clear example of the risks of taking decisions that are not driven by purpose.
Why I created a purpose-centric consultancy
Brands need to become the farmer next door and create emotional connections marked by authenticity, integrity and purpose. This...
Article by Melissa Buch
To feel free we have to have a sense of ownership over our lives, choose the work we do, and have the autonomy to do it in such a way that is intellectually liberating.
— Josh Nathanson
The end of the traditional company
Work is more on-demand than ever, and it’s time that we begin to adapt.
Article by Josh Nathanson