Stand Firm. Stay Fluid.
An organization’s purpose isn’t a rulebook, it’s a compass. It provides direction in times of uncertainty, helping the company adapt, explore new opportunities, respond to emerging challenges, and grow organically.
A company that wants to navigate the challenges of 2025 will need to remain firm to their purpose - the reason they exist. But there also has to be some fluidity – a level of flexibility and innovation that helps the organization respond to a changing world.