The In&Out Method™


1. Purpose

Articulating a real and relevant purpose.

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2. Concept

Translating your purpose into a creative and verbal experience.

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3. Impact

Rolling out your purpose for your teams, clients and stakeholders.

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This is where, together, we define a purpose that will serve your organisation internally & externally.

Using research tools and gamification, we’ll work with you to establish an authentic purpose from the heart of your business. A purpose that will benefit you internally and externally.

Then we’ll analyze industry insights, trends and competitors to make sure it speaks to all your stakeholders.


This critical stage is where we translate the purpose into a meaningful experience.

This phase is a Brandbuch specialty. We’ll creatively explore and express your purpose through everything from visual research and branding to storytelling and storydoing - setting the tone and the stage for you to act consistently and efficiently.

So whether you’re crafting communications or taking action, you’ll be able to live your purpose originally, effectively, and consistently.


This is where we launch your purpose. Where we use it to unite your teams, attract the right talent, speak to your clients and relate to your stakeholders.

We’ll give you all the creative, strategic and verbal tools you need to make your purpose make a difference, inside and outside your organization. Whether it’s building a verbal branding playbook or creatively bringing your storydoing to life.

We believe that purpose-led companies are the most successful companies

When it all comes together, your branding & communications should be seamless, consistent and confident. Your actions will resonate and connect stronger to clients, investors & customers. And, most importantly, you'll wake up every morning with the feeling that you're making a meaningful difference in your company & the world.

How we work

A few quick answers to our most commonly asked questions

Can we only do the 'in' phase?

Yes, we are a full strategic branding agency capable of providing strategy for businesses big and small: startups, beauty brands, restaurants, in any category & any industry.

Can we only do the 'out' phase?

Yes, we are a creative branding agency capable of creating logos, designs, packagings, retail and any design elements that is aligned with a clear and defined purpose, so even if you already have a purpose then we'd love to work with you!

Do clients work directly with freelancers?

We give the same or better service than a traditional agency. You'll have a point of contact that will ensure all your needs are met and follow up on teams. To know more check our team page.

How long do projects take?

We don’t create brands that stand in 2 days. We believe in doing the right path to a successful brand. We know timing can be critical and we can adapt to schedules without jeopardizing quality.

What type of design do you do?

We are a full service design studio, capable of delivering anything that serves the purpose. From logos & brand identities to websites, retail, interiors, exhibitions, events, etc.

Ready to build an In&Out brand?

If you’re curious about the value branding can provide to your business, inside & out, we'd love to talk.

Let's talk