Go from Storytelling to Storydoing to Storyproofing™.
We have a saying: you can’t build a reputation on what you’re going to do, but you can build it on what you’ve done.
Companies have been talking about purpose for years. And now people want to know what happened next. How did a business that cares about sustainability stand up for the environment? What did a glocal company do to help their communities?
Every business that stands for something will face these questions sooner or later. Storyproofing™ is our industry-first method for proving what you stand for, and inspiring the trust you’ve earned.
93% of consumers say trust is a top influencer in their buying decisions.
We help businesses go from storytelling to storydoing and Storyproofing™ - taking the story even further, and turning listeners into believers.
Telling your story.
“We believe X and to prove it we will do Y.” (future)
Aspiration
Taking actions that inspire people to get involved and tell your story.
“We are doing Y because we believe X. Tell your friends, or do Y yourself.” (present)
Action
Turning evidence into stories that inspire trust.
“We’ve done Y because we believe in X and can prove it with Z.” (past)
Affirmation
Using stories and proof to enhance your corporate brand’s reputation.
Telling people what you stand for isn’t enough. Today’s stakeholders want you to prove it - with clear actions and rock-solid evidence. Storyproofing™ is about gaining the trust you deserve, by communicating your purpose, demonstrating your actions, and above all, showing proof.
Providing personalized Storyproofing™ training for communications teams and leaders.
We love sharing our knowledge and ideas. By teaching Storyproofing™, we can help you go from telling your story, to putting it into action, to proving its impact.