Company culture is the competitive advantage of our time

The relationship between companies and talent has changed forever. Employees feel disengaged and full of unfulfilled expectations, while leaders are facing uncertainty and new challenges. This recession is...

Article by Melissa Buch

Why I created a purpose-centric consultancy

Brands need to become the farmer next door and create emotional connections marked by authenticity, integrity and purpose. This answer to the question why I created a branding agency that put purpose at the...

Article by Melissa Buch