Articles by
Melissa Buch

Finally discovered my purpose: helping people and organisations grow meaningfully. In other words, I am a “giver” that understands purpose as as a value and growth generator. During my free time: bouldering, reading, familying, naturing, friending and living!

Work is my Lego.

“For me, working is about challenging myself, trying to find solutions to difficult problems, it's about helping others. Working makes me feel useful, challenged & most importantly happy. You know when you...

Article by Melissa Buch

I'm not a superwoman. I'm just a woman.

Let me tell you: there is no such thing as a superwoman. And we need to stop using this term. It leads to damaging expectations and puts unnecessary pressure on younger generations - people who feel the need...

Article by Melissa Buch

Company culture is the competitive advantage of our time

The relationship between companies and talent has changed forever. Employees feel disengaged and full of unfulfilled expectations, while leaders are facing uncertainty and new challenges. This recession is...

Article by Melissa Buch

Why I created a purpose-centric consultancy

Brands need to become the farmer next door and create emotional connections marked by authenticity, integrity and purpose. This answer to the question why I created a branding agency that put purpose at the...

Article by Melissa Buch