BdeGust

The Challenge

Craft a purpose and brand elements to help launch a beer that would positively impact society while respecting the planet and its inhabitants. The dream was to create the ‘ideal company’ that improves the world and helps people enjoy life.

Impact & Achievements

8 employees with disabilities/functional diversity.

4 social, environmental or animal-focused foundations involved in ongoing collaborations.

4 hectares of ecological reconversion, and over 400 aromatic plants cultivated for bee repopulation.

80,000 beers sold per year.

BdeGust was born from a dream.

A dream to create the “ideal company” while enjoying life and helping the world to be a better place.

Blanca Costa and Lluís Bori, founders and social activists, had the idea to launch a beer that would have positive impact in society, respect the planet and every living being with who we share it.

Have a positive impact while enjoying life

Helping the world to be a better place can happen while enjoying life and sharing a beer with friends. This is at the heart of the purpose we defined together with the team.

At BdeGust our purpose is to help people enjoy life while answering to their social and environmental concerns.

The BdeGust story is born:

We know that you want to enjoy life at its best, but you also care about your world and the planet’s well-being.

We want you to enjoy life while answering your social and environmental concerns. We know you want to help the world to be a better place and now you can do that while having a beer.

Yes, this is not a way of speaking, you can literally have a positive impact while having a beer.

We are a committed beer.

BdeGust, Committed to Kindness

Kindness: not just a slogan.

BdeGust is purpose-driven In&Out of the organisation. The company is:

Hiring people at social and labour risk of exclusion.
Supporting local NGO's and foundations.
Producing a KM-0 bio beer
Vegan and committed to protecting animals

& Out to the world

Naming

The brand name “BdeGust” comes from the expression “Ve de gust” in Catalan which means “I feel like” in the culinary world. It represents the positive tone of the brand and its proud Catalan origins.

Creative Concept

Our team, together with the client, were convinced “kindness” had to be at the center of our concept. We needed to share kindness, love and care with every bottle. This is why we illustrated each bottle with a humble black & white hugging figure, with the hands coming together to hold a strong and vibrant red heart: a harmonious combination of care, protection, joy and love.

"Brandbuch has captured the essence of our brand very fast and has helped us to structure the branding and communications in a simple and appealing way while defining clear and solid strategic guidelines for us to follow."

Blanca Costa Boadas

Founder BdeGust