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Purpose Trends Report 2025

Article by Brandbuch

What does the year hold for people, planet and purpose?

In the current geopolitical climate, it’s likely that many companies will reduce their use of the word “purpose”. But purposeful principles, like sustainability, innovation, diversity, and social responsibility, will continue to drive meaningful business outcomes.

So while purpose will remain the why, fluidity will shape the how.

https://brandbuch.com/purpose-trends-report-2025

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