Article by Brandbuch TeamPosted
Trends Report 2023: Purpose, Prove it or Lose it

Purpose, Prove it or Lose it

Welcome to the age of the permacrisis, “an extended period of instability and insecurity”, and the Collins English Dictionary Word of 2022. Wherever we look, from ecology to the economy to our societies, we can see the evidence.

  • The climate emergency can be felt all over the world. Ecological disasters are now the norm, and 2022 was Europe’s hottest year on record.
  • Inflation is reaching new heights. 67% of consumers are now extremely concerned about the rising cost of living (The Future Consumer Index, by EY, Nov. 2022)
  • The jobs and talent uncertainty has only grown, with the big tech companies laying off thousands of people late last year.

At Brandbuch, we help businesses find, say and live their purpose. And that means knowing all about the influences and challenges facing companies, people and communities. Now and in the future.

So every year we put together this report of the trends set to define the next 365 days. The environmental, financial and cultural realities we’ll all be talking about, and how businesses can be ready.

Whether you’re a leader or a conscious consumer, read on to see what’s coming your way, and how to get a head start on 2023. 

We hope you enjoy this report,

The Brandbuch Team.


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