The Rise of the Purposeful Civilization
This could be the year when purpose matters more than ever. From the words we use to bring us together to the ways we feel closer when we’re apart, from the sense of wellbeing we each feel inside to the sense of hope we have for our planet, this year is set to test and develop our collective sense of purpose.
And from what we’ve learned, the brands who’ll make 2022 their year are the ones who share their people’s ideas about what matters most. And at Brandbuch, we’re really excited to help more companies and brands think and do purpose, so they can make a real impact.
We hope you enjoy this report,
The Brandbuch Team.
PURPOSE TRENDS REPORT 2022
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