At Brandbuch, we imagine a future where businesses stand out because of what they stand for. Where they profit from taking purposeful actions for their people and our planet - a strategy that matters more every day.
People don’t want to be sold-to anymore. Consumers, talent and stakeholders are more skeptical than ever. They expect a corporation to:
Have a strong, credible and authentic purpose.
Put it into action every day, internally and externally.
Share proof of their actions.
And they in turn want to:
Feel engaged.
Be involved.
Contribute to the conversation.
Most of all, they expect a business to improve their quality of life and take a stand on social and political issues. And the companies getting this right are the ones making a lasting impact.
Companies with a strong purpose outperform the market by 5% to 7% per year, grow faster and have higher profitability.
Harvard Business Review
Saying and living the company purpose strengthens a business’ relationship with colleagues and consumers. This leads to bigger impacts, higher profits, and even more purposeful actions.
Communicating what you stand for, demonstrating your actions, proving your impact and earning a better reputation. That’s the real challenge.
Luckily for you, we’re here to help you do all this. To redefine the role of corporate communications and branding, and put purpose at the heart of every idea, decision and expression of your brand. So your purpose can power your growth, inside and outside your business.
Our purpose is to create solutions that shape the future we imagine.
A future where people, planet and profit work as one.
This simple statement reminds us why we exist, and influences every concept, communication and culture we touch.