Articles by
Hugo Willemin

I track insights and innovations to help brands to make their ways in our disrupted world. My purpose: designing seductive, seamless and above all sustainable brand essences and experiences.

#2 trend for brands: Green-Positive Principle

Did you know that Asia has a higher awareness to biodiversity than other countries such as the US, UK or Germany? Hugo WILLEMIN talks about that and how biodiversity is now linked to happiness among other...

Article by Hugo Willemin

#1 trend for brands: A zero-waste world

Article by Hugo Willemin