#5 trend for brands: An A.I way of life?

his logo was created by an AI-powered branding platform. After 5min answering to some general questions, the platform was capable of generating this logo together with another 10 options. Today we present...

Article by Hugo Willemin

#4 trend for brands in 2020: Inclusivity

We are in a new era, with new codes and more than 28 terms to define our identity. Don't miss the opportunity to watch our 5min video where Hugo WILLEMIN talks about this trend and gives clear examples of...

Article by Hugo Willemin

#3 trend for brands: The Emo-Economy

Selling an emotion rather than a product is a trend that is here to stay. The best example is our client DERMAPOSITIVE disrupting the cosmetics category by selling wellbeing rather than beauty.

Article by Hugo Willemin

#2 trend for brands: Green-Positive Principle

Did you know that Asia has a higher awareness to biodiversity than other countries such as the US, UK or Germany? Hugo WILLEMIN talks about that and how biodiversity is now linked to happiness among other...

Article by Hugo Willemin

#1 trend for brands: A zero-waste world

Article by Hugo Willemin