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I track insights and innovations to help brands to make their ways in our disrupted world. My purpose: designing seductive, seamless and above all sustainable brand essences and experiences.
18th May 2021
⬇️ Here some highlights: No matter the pandemic, nothings has been able to stop the #blm (black lives matter) movement 💝 Now brands need to pay attention to purposeful occasions rather than St....
Article by Hugo Willemin
17th May 2021
From a Anthropocene to Symbiocene civilization: from dominating the earth to living in symbiosis with nature. Don't miss out this short video about the Symbiocene society! Thank you Hugo WILLEMIN!
29th April 2021
*TREND 2 * THE SOLIDARITY SHIFT 🤲 ⬇️ Here some highlights: 🏷 "The price attached to human life is higher than before" (Ariel Colonomos) 👊 Competition among brands is perceived as old-fashioned 🆕 Even...
30th March 2021
About: Agility for safety, Purpose as a versatile concept, Supply Chain Tracking (Walmart in China), Fighting for safe freedom (Virgin Money Unity Arena, Benefit Deliveroo), Inspiring Responsible Behaviours...
Are you ready for the our first purpose trend for 2021? We come from A YEAR OF STORMS: pandemic, #blm, Brexit and Qanon. 2020 the year that PURPOSE went mainstream & is reinventing business BEYOND...
5th March 2020
his logo was created by an AI-powered branding platform. After 5min answering to some general questions, the platform was capable of generating this logo together with another 10 options. Today we present...
4th March 2020
We are in a new era, with new codes and more than 28 terms to define our identity. Don't miss the opportunity to watch our 5min video where Hugo WILLEMIN talks about this trend and gives clear examples of...
26th February 2020
Selling an emotion rather than a product is a trend that is here to stay. The best example is our client DERMAPOSITIVE disrupting the cosmetics category by selling wellbeing rather than beauty.
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